Back to Business: Local man Brings IT Innovation Back to South Pembrokeshire’s High Street

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In a welcome sign of resilience and local reinvestment, South Pembrokeshire’s high street is seeing the return of a familiar face in the world of IT. WOW IT WORKS Ltd, a dynamic new technology company, has opened its doors at 25 Dimond Street in Pembroke Dock—signalling not just a business launch, but a heartfelt homecoming.

From Cybercure to WOW IT WORKS: A Legacy of Local IT Support.

The man behind the revival is no stranger to Pembrokeshire’s digital landscape. Before WOW IT WORKS Ltd, he was best known for running Cybercure IT Support, a respected service provider that supported hundreds of local homes and businesses with their computing needs. During its operation, Cybercure became a go-to name in South Pembrokeshire for prompt, reliable, and friendly tech support.

After stepping back for a period, the founder has returned with renewed energy and a bold new vision under the WOW IT WORKS banner. The name may have changed, but the mission remains the same: to deliver cutting-edge IT support with a strong community focus.

A Boost for the High Street

The return of an established local IT provider to Pembroke Dock’s high street comes at a time when many small towns across Wales are battling the tide of online-only services and vanishing storefronts. WOW IT WORKS stands as an example of how technology and tradition can coexist—offering tech solutions while maintaining a personal, face-to-face service model.

From device repair and data recovery to managed services and bespoke consultancy, WOW IT Works is helping local residents and businesses modernise and stay competitive in today’s digital-first economy.

Community-Centred Technology

“Reopening on the high street was a personal decision as much as a business one,” the owner explained. “Pembrokeshire is where I built my reputation with Cybercure, and it’s where I want to grow this next chapter. I believe in being part of the community, not just serving it from a distance.”

Already, the impact is being felt. One local business owner in Pembroke Dock described the new shop as “a breath of fresh air,” adding, “Having someone we know and trust back in town for tech support is invaluable. It’s about more than fixing laptops—it’s about confidence.”

Looking Ahead

With its sleek new shopfront and forward-looking service offerings, WOW IT Works Ltd is more than a nod to the past—it’s a leap into the future for local IT. The business plans to expand its reach with tailored services for community groups, remote workers, and even local schools looking to navigate the complexities of modern tech.

A Welcome Return

In a time where tech companies often feel distant and impersonal, the return of a trusted local operator to the heart of South Pembrokeshire is a powerful reminder: sometimes, the best support is just around the corner.

WOW IT WORKS Ltd is open now at 25 Dimond Street, and the community is already taking notice—proof that when experience, innovation, and locality come together, leaving you to say ‘wow it works’.

Everyone's always welcome.